We're often asked, "Why did you name your company Monarch? What's the deal with the butterfly?"
There are few things that represent the idea of transformation as dramatically as a butterfly. One day it's a caterpillar crawling slowly along on its belly, then it goes to sleep in a cocoon and wakes up to a whole new life of freedom as a beautiful butterfly.
We find this metaphor very appropriate when it comes to many people's financial lives.
From crawling to soaring
Often folks feel like they're just crawling along, getting nowhere financially.
However, we see it time and time again: when people understand their finances and adopt new financial behaviors as a result, their lives start to transform rather dramatically. They make different choices about where they spend their money. They start saving more or investing more. They understand how their short-term decisions impact their longer-term outcomes.
The research is very clear: financial health is more a function of behavior than income.
When people follow the right behaviors over time, their lives transform dramatically and they experience a whole new level of expression and freedom. This transformation may not happen as quickly as it does for the butterfly, but the effect is just as pronounced!
We are committed to doing all we can to help people learn and practice these behaviors so that they can experience this same level of freedom.
Our next step in the journey
We're excited to announce another step along our journey to build the most trusted brand in personal finance: we're "migrating" our services from the monarchmoney.com domain to simply Monarch.com.
Nothing changes about your service—although we will have some big announcements on that front soon. It's simply a shorter URL that's easier to type and more aligned with our commitment to financial transformation.
Ready for your financial metamorphosis?
Whether you're still in the caterpillar stage of your financial journey or already spreading your wings, we're here to support your transformation every step of the way.
Visit us at our new home: Monarch.com
Because every financial transformation deserves a platform as powerful and beautiful as the butterfly itself.
